Sr. Manager, Internal Tools & Operations, WW Marketplace Platforms & Technologies
Summary
Apple's app ecosystem has helped creators, dreamers, and learners of all ages and backgrounds build a brighter future and a better world with their innovative apps. Apple's ongoing investments in a wide range of tools, technologies and services to build high-quality apps, reach Apple users globally, and seamlessly sell goods and services has enabled countless new companies, spawned new industries and created millions of jobs. A significant driver of the global economy, the App Store has facilitated over a $1 trillion in developer billings and sales in 2022 alone, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we're just getting started!
Description
We are seeking a strategic and results driven leader to build a next-generation internal tools to power the App Store, Apple Games app, and Apple Arcade for the WW Marketplace Platforms & Technologies team. In this role, you will define the overall vision and strategy for the internal tools and operations that are developed in close partnership with the App Store Product, Business, Engineering, and HI Design teams. You will develop and deploy new AI-driven tools, and platforms to optimize the content production, business planning, and product plan. This includes mapping out the current and next state process flows of our entire toolchain and managing the digital transformation for our internal teams. This is a unique opportunity to define the next generation of AI-driven tools while collaborating with a cross-functional team including App Store Product, Business, Engineering, HI Design, Editorial/Production, Finance and more.
Responsibilities
- Develop and implement a vision for a new set of AI-driven internal operational tools that power the daily production of the App Store.
- Define and deploy business operations tools to automate internal processes.
- Serve as the thought-leader for our internal tools development by working in close collaboration with our Business, Engineering, and HI design teams.
- Identify and deliver 3rd party platforms that help redefine and optimize our global workflows.
- Collaborate with cross-functional leaders in Business, Product, Engineering and HI Design to evangelize the new internal tools strategy.
- Manage the internal tools product roadmap with our cross-functional partners.
- Manage the ongoing needs of the store operations including identifying, testing, escalating, and fixing production issues with Engineering.
- Have hands-on experience leading change across teams and processes.
Minimum Qualifications
- 10+ years of relevant experience building internal tools and operations for a global storefront / platform.
- Experience working with and developing AI tools to optimize business efficiency.
- Deep knowledge of the mobile app ecosystem with a fluency in backend operations and product-forward development experience.
- BA/BS degree or equivalent experience in relevant field.
Preferred Qualifications
- Strategic thinker with strong leadership skills and experience developing a vision for internal tools with business and engineering teams.
- Familiar with current LLM ecosystem (OpenAI), prompting and prototyping tools (e.g. ChatGPT, Claude, Replit) and basics of SQL, Tableau, and Python.
- Outstanding verbal and written business communications skills – expertise in building keynote narratives and delivering compelling presentations to senior leaders.
- Excellent interpersonal skills; Highly motived, works well in a fast paced environment and provide ability to lead teams.
- You have a bias towards action, a high sense of urgency, and a willingness to roll up your sleeves and get things done.
- Strong understanding of iOS platform.
Apple is where you'll work with others who share your passion. Where business serves expertise. Where a healthy respect for courage and original thinking inspires you to bring your best to what we do together. Apple is organized by functional specialties rather than business units — rare for a company our size. We're experts leading experts: hardware experts lead hardware, software experts lead software, and design experts lead design. This differs from most other large companies, where general managers oversee managers. Apple is Apple because those with the most expertise in an area of work have decision rights for that area.
Leaders at Apple combine their expertise with two other important characteristics: immersion in the details and a willingness to collaboratively debate during collective decision-making. For people at every level here, it can be liberating — even exhilarating — to work with experts who offer relevant guidance and mentoring. This approach to leadership is a commitment to collaboration that leads to innovation.
January 12, 2026
5-7 business days
After submission
- •Job explicitly requires developing and deploying AI-driven internal tools and mentions LLM ecosystem and prompting/prototyping tools (ChatGPT, Claude, Replit).
- •Strong emphasis on workflow integration and digital transformation: mapping toolchains, automating internal processes, and optimizing global workflows.
- •Role is strategic and cross-functional: defining vision, product roadmap, evangelizing tools, and leading change across business, engineering, and design teams.
This senior manager role at Apple scores strongly on foundational needs: clear, competitive salary and high company stability. The posting provides strong evidence for esteem and meaningful impact (senior leadership, roadmap ownership, cross-functional influence) and for intellectually challenging work (AI-driven tools and digital transformation). Gaps are primarily informational: explicit benefits/total rewards, team headcount/reporting lines, and operational resourcing are not stated. The posting also contains language that could imply a high-pressure environment — candidates should probe work-life balance and resourcing during interviews.
- •No benefits or leave information in the posting (health/dental/vision, retirement/401k details, PTO). Compensation is explicit but benefits are unspecified — candidates should confirm total rewards and benefits.
- •Language such as 'high sense of urgency', 'fast paced environment', and 'bias towards action' suggests potentially intense workload and limited boundaries; clarify hours, on-call expectations, and work-life balance.
- •Scope and resourcing ambiguity: the posting asks the role to define vision, deliver platforms, 'identify and deliver 3rd party platforms', and 'manage change across teams' without stating team size or dedicated resources — risk of unrealistic scope if headcount/support is limited.
- •Clear and competitive compensation range provided ($191,400–$288,000/year).
- •Strong signals of stability and credibility: large, established employer (Apple), full-time employment, on-site in Cupertino.
- •Explicit senior leadership responsibilities: 'Sr. Manager', 'thought-leader', roadmap ownership, evangelizing strategy to cross-functional partners and senior leaders.
- •Can you describe the team this role will lead and partner with (headcount, direct reports, and reporting line)?
- •What dedicated engineering, HI design, and product resources will be available versus shared/pooled resources for delivering the internal tools roadmap?
- •How will success be measured for this role in the first 6–12 months (key metrics, deliverables, and stakeholder expectations)?
Location
Salary Range
$191k - $288k
Employment Type
Full-time
Experience Level
Senior
Posted
October 14, 2025 (2 weeks ago)
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